| Excerpts from
"Essays: Second Series (1844)" by Ralph Waldo Emerson  Order in Adobe PDF eBook or printed form for $3.95 (+ printing charge)  or click here to order from Amazon.com for $11.20 ESSAYS - Second Series (1844) Summary: Contents: THE POET, EXPERIENCE, CHARACTER, MANNERS, GIFTS, NATURE, POLITICS, NOMINALIST AND REALIST, and NEW ENGLAND REFORMERS. Please Note: This book is easy to read in true text, not scanned images that can sometimes be difficult to decipher. The Microsoft eBook has a contents page linked to the chapter headings for easy navigation. The Adobe eBook has bookmarks at chapter headings and is printable up to two full copies per year. Both versions are text searchable. INTRODUCTION
In his lifetime, Ralph
Waldo Emerson became the most widely known man of letters in America,
establishing himself as a prolific poet, essayist, popular lecturer,
and an advocate of social reforms who was nevertheless suspicious of
reform and reformers. Emerson achieved some reputation with his verse,
corresponded with many of the leading intellectual and artistic figures
of his day, and during an off and on again career as a Unitarian
minister, delivered and later published a number of controversial
sermons. Emerson’s enduring reputation, however, is as a philosopher,
an aphoristic writer (like Friedrich Nietzsche) and a quintessentially
American thinker whose championing of the American Transcendental
movement and influence on Walt Whitman, Henry David Thoreau, William
James, and others would alone secure him a prominent place in American
cultural history. Transcendentalism in America, of which Emerson was
the leading figure, resembled British Romanticism in its precept that a
fundamental continuity exists between man, nature, and God, or the
divine. What is beyond nature is revealed through nature; nature is
itself a symbol, or an indication of a deeper reality, in Emerson’s
philosophy. Matter and spirit are not opposed but reflect a critical
unity of experience. Emerson is often characterized as an idealist
philosopher and indeed used the term himself of his philosophy,
explaining it simply as a recognition that plan always precedes action.
For Emerson, all things exist in a ceaseless flow of change, and
“being” is the subject of constant metamorphosis. Later developments in
his thinking shifted the emphasis from unity to the balance of
opposites: power and form, identity and variety, intellect and fate.
Emerson remained throughout his lifetime the champion of the individual
and a believer in the primacy of the individual’s experience. In the
individual can be discovered all truths, all experience. For the
individual, the religious experience must be direct and unmediated by
texts, traditions, or personality. Central to defining Emerson’s
contribution to American thought is his emphasis on non-conformity that
had so profound an effect on Thoreau. Self-reliance and independence of
thought are fundamental to Emerson’s perspective in that they are the
practical expressions of the central relation between the self and the
infinite. To trust oneself and follow our inner promptings corresponds
to the highest degree of consciousness.
Emerson concurred with the German poet and philosopher Johann Wolfgang von Goethe that originality was essentially a matter of reassembling elements drawn from other sources. Not surprisingly, some of Emerson’s key ideas are popularizations of both European as well as Eastern thought. From Goethe, Emerson also drew the notion of “bildung,” or development, calling it the central purpose of human existence. From the English Romantic poet and critic Samuel Taylor Coleridge, Emerson borrowed his conception of “Reason,” which consists of acts of perception, insight, recognition, and cognition. The concepts of “unity” and “flux” that are critical to his early thought and never fully depart from his philosophy are basic to Buddhism: indeed, Emerson said, perhaps ironically, that “the Buddhist . . . is a Transcendentalist.” From his friend the social philosopher Margaret Fuller, Emerson acquired the perspective that ideas are in fact ideas of particular persons, an observation he would expand into his more general—and more famous—contention that history is biography. On the other hand, Emerson’s work possesses deep original strains that influenced other major philosophers of the nineteenth and twentieth centuries. The German philosopher Friedrich Nietzsche read Emerson in German translations and his developing philosophy of the great man is clearly influenced and confirmed by the contact. Writing about the Greek philosopher Plato, Emerson asserted that “Every book is a quotation . . . and every man is a quotation,” a perspective that foreshadows the work of French Structuralist philosopher Roland Barthes. Emerson also anticipates the key Poststructuralist concept of differance found in the work of Jacques Derrida and Jacques Lacan—“It is the same among men and women, as among the silent trees; always a referred existence, an absence, never a presence and satisfaction.” While not progressive on the subject of race by modern standards, Emerson observed that the differences among a particular race are greater than the differences between the races, a view compatible with the social constructivist theory of race found in the work of contemporary philosophers like Kwame Appiah. As a philosopher, Emerson primarily makes use of two forms, the essay and the public address or lecture. His career began, however, with a short book, Nature, published anonymously in 1836. Nature touches on many of the ideas to which he would return to again and again over his lifetime, most significantly the perspective that nature serves as an intermediary between human experience and what lies beyond nature. Emerson expresses a similar idea in his claim that spirit puts forth nature through us, exemplary of which is the famous "transparent eye-ball" passage, in which he writes that on a particular evening, while “crossing a bare common . . . the currents of Universal Being circulate through me." On the strength this passage alone, Nature has been widely viewed as a defining text of Transcendentalism, praised and satirized for the same qualities. Emerson invokes the "transparent eye-ball" to describe the loss of individuation in the experience of nature, where there is no seer, only seeing: "I am nothing; I see all." This immersion in nature compensates us in our most difficult adversity and provides a sanctification of experience profoundly religious —the direct religious experience that Emerson was to call for all his life. While Emerson characterizes traversing the common with mystical language, it is also importantly a matter of knowledge. The fundamental knowledge of nature that circulates through him is the basis of all human knowledge but cannot be distinguished, in Emerson's thought, from divine understanding. The unity of nature is the unity of variety, and "each particle is a microcosm." There is, Emerson writes “a universal soul” that, influenced by Coleridge, he named "reason." Nature is by turns exhortative and pessimistic, like the work of the English Romantics, portraying man as a creature fallen away from a primordial connection with nature. Man ought to live in a original relation to the universe, an assault on convention he repeats in various formulas throughout his life; however, "man is the dwarf of himself . . . is disunited with himself . . . is a god in ruins." Nature concludes with a version of Emerson's permanent program, the admonition to conform your life to the "pure idea in your mind," a prescription for living he never abandons. The unity of nature is the unity of variety, and "each particle is a microcosm." There is, Emerson writes “a universal soul” that, influenced by Coleridge, he named "reason." Nature is by turns exhortative and pessimistic, like the work of the English Romantics, portraying man as a creature fallen away from a primordial connection with nature. Man ought to live in a original relation to the universe, an assault on convention he repeats in various formulas throughout his life; however, "man is the dwarf of himself . . . is disunited with himself . . . is a god in ruins." Nature concludes with a version of Emerson's permanent program, the admonition to conform your life to the "pure idea in your mind," a prescription for living he never abandons. "The American Scholar" and “The Divinity School Address” are generally held to be representative statements of Emerson's early period. "The American Scholar," delivered as the Phi Beta Kappa oration at Harvard in 1837, repeats a call for a distinctively American scholarly life and a break with European influences and models—a not original appeal in the 1830s. Emerson begins with a familiar critique of American and particularly New England culture by asserting that Americans were "a people too busy to give to letters any more." What must have surprised the audience was his anti-scholarly theme, that "Books are for the scholar's idle times," an idea that aligns the prodigiously learned and widely read Emerson with the critique of excessive bookishness found in Wordsworth and English Romanticism. Continuing in this theme, Emerson argues against book knowledge entirely and in favor of lived experience: "Only so much do I know, as I have lived." Nature is the most important influence on the mind, he told his listeners, and it is the same mind, one mind, that writes and reads. Emerson calls for both creative writing and "creative reading," individual development being essential for the encounter with mind found in books. The object of scholarly culture is not the bookworm but "Man Thinking," Emerson's figure for an active, self-reliant intellectual life that thus puts mind in touch with Mind and the "Divine Soul." Through this approach to the study of letters, Emerson predicts that in America "A nation of men will for the first time exist." "The Divinity School Address," also delivered at Harvard in 1838, was considerably more controversial and marked in earnest the beginning of Emerson's opposition to the climate of organized religion in his day, even the relatively liberal theology of Cambridge and the Unitarian Church. Emerson set out defiantly to insist on the divinity of all men rather than one single historical personage, a position at odds with Christian orthodoxy but one central to his entire system of thought. The original relation to nature Emerson insisted upon insures an original relation to the divine, not copied from the religious experience of others, even Jesus of Nazareth. Emerson observes that in the universe there is a "justice" operative in the form of compensation: “He who does a good deed is instantly ennobled." This theme he would develop powerfully into a full essay, "Compensation” (1841). Whether Emerson characterized it as compensation, retribution, balance, or unity, the principle of an automatic response to all human action, good or ill, was a permanent fixture of his thought. "Good is positive," he argued to the vexation of many in the audience, “evil merely privative, not absolute." Emerson concludes his address with a subversive call to rely on one's self, to "go alone; to refuse the good models.” Two of Emerson's first non-occasional public lectures from this early period contain especially important expressions of his thought. Always suspicious of reform and reformers, Emerson was yet an advocate of reform causes. In "Man the Reformer" (1841), Emerson expresses this ambivalence by speculating that if we were to "Let our affection flow out to our fellows; it would operate in a day the greatest of all revolutions." In an early and partial formulation of his theory that all people, times, and places are essentially alike, he writes in "Lecture on the Times" (1841) that “The Times . . . have their root in an invisible spiritual reality;" then more fully in "The Transcendentalist” (1842): “new views . . . are not new, but the very oldest of thoughts cast into the mould of these new times." Such ideas, while quintessential Emerson, are nevertheless positions that he will qualify and complicate over the next twenty years. Emerson brought out his Essays: First Series, in 1841, containing perhaps his single most influential work, "Self-Reliance." Emerson's style as an essayist, not unlike the form of his public lectures, operates best at the level of the individual sentence. His essays are bound together neither by their stated theme nor the progression of argument, but instead by the systematic coherence of his thought alone. Indeed, the various titles of Emerson's do not limit the subject matter of the essays but repeatedly bear out the abiding concerns of his philosophy. Another feature of his rhetorical style involves exploring the contrary poles of a particular idea, similar to a poetic antithesis. As a philosopher-poet, Emerson employs a highly figurative style, while his poetry is remarkable as a poetry of ideas. The language of the essays is sufficiently poetical that Thoreau felt compelled to say critically of the essays—"they were not written exactly at the right crisis [to be poetry] though inconceivably near it." In “History” Emerson attempts to demonstrate the unity of experience of men of all ages: "What Plato has thought, he may think; what a saint has felt, he may feel; what at any time has befallen any man, he may understand." Interestingly, for an idealist philosopher, he describes man as "a bundle of relations." The experience of the individual self is of such importance in Emerson's conception of history that it comes to stand for history: "there is properly no history; only biography." Working back from this thought, Emerson connects his understanding of this essential unity to his fundamental premise about the relation of man and nature: "the mind is one, and that nature is correlative." By correlative, Emerson means that mind and nature are themselves representative, symbolic, and consequently correlate to spiritual facts. In the wide-ranging style of his essays, he returns to the subject of nature, suggesting that nature is itself a repetition of a very few laws, and thus implying that history repeats itself consistently with a few recognizable situations. Like the Danish philosopher Soren Kierkegaard, Emerson disavowed nineteenth century notions of progress, arguing in the next essay of the book, "Society never advances . . . For everything that is given, something is taken." "Self-Reliance" is justly famous as a statement of Emerson's credo, found in the title and perhaps uniquely among his essays, consistently and without serious digression throughout the work. The emphasis on the unity of experience is the same: "what is true for you in your private heart is true for all men." Emerson rests his abiding faith in the individual—"Trust thyself”—on the fundamental link between each man and the divine reality, or nature, that works through him. Emerson wove this explicit theme of self-trust throughout his work, writing in "Heroism" (1841), “Self-trust is the essence of heroism.” The apostle of self-reliance perceived that the impulses that move us may not be benign, that advocacy of self-trust carried certain social risks. No less a friend of Emerson's than Herman Melville parodied excessive faith in the individual through the portrait of Captain Ahab in his classic American novel, Moby-Dick. Nevertheless, Emerson argued that if our promptings are bad they come from our inmost being. If we are made thus we have little choice in any case but to be what we are. Translating this precept into the social realm, Emerson famously declares, "Whoso would be a man must be a nonconformist"—a point of view developed at length in both the life and work of Thoreau. Equally memorable and influential on Walt Whitman is Emerson's idea that "a foolish consistency is the hobgoblin of small minds, adored by little statesmen and philosophers and divines." In Leaves of Grass, Whitman made of his contradictions a virtue by claiming for himself a vastness of character that encompassed the vastness of the American experience. Emerson opposes on principle the reliance on social structures (civil, religious) precisely because through them the individual approaches the divine second hand, mediated by the once original experience of a genius from another age: "An institution," as he explains, “is the lengthened shadow of one man." To achieve this original relation one must "Insist on one's self; never imitate” for if the relationship is secondary the connection is lost. "Nothing," Emerson concludes, “can bring you peace but the triumph of principles,” a statement that both in tone and content illustrates the vocational drive of the former minister to speak directly to a wide audience and preach a practical philosophy of living. Three years later in 1844 Emerson published his Essays: Second Series, eight essays and one public lecture, the titles indicating the range of his interests: "The Poet," “Experience,” “Character,” “Manners,” “Gifts,” “Nature,” “Politics,” “Nominalist and Realist," and "New England Reformers.” “The Poet” contains the most comprehensive statement on Emerson's aesthetics and art. This philosophy of art has its premise in the Transcendental notion that the power of nature operates through all being, that it is being: "For we are not pans and barrows . . . but children of the fire, made of it, and only the same divinity transmuted." Art and the products of art of every kind—poetry, sculpture, painting, and architecture—flow from the same unity at the root of all human experience. Emerson's aesthetics stress not the object of art but the force that creates the art object, or as he characterizes this process in relation to poetry: "it is not metres, but a metre-making argument that makes a poem." “The Poet” repeats anew the Emersonian dictum that nature is itself a symbol, and thus nature admits of being used symbolically in art. While Emerson does not accept in principle social progress as such, his philosophy emphasizes the progress of spirit, particularly when understood as development. This process he allies with the process of art: "Nature has a higher end . . . ascension, or the passage of the soul into higher forms." The realm of art, ultimately for Emerson, is only an intermediary function, not an end itself: "Art is the path of the creator to his work." On this and every subject, Emerson reveals the humanism at the core of his philosophy, his human centric perspective that posits the creative principle above the created thing. "There is a higher work for Art than the arts," he argues in the essay "Art," and that work is the full creative expression of human being. Nature too has this “humanism,” to speak figuratively, in its creative process, as he writes in "The Method of Nature:" “The universe does not attract us until housed in an individual.” Most notable in "The Poet" is Emerson's call for an expressly American poetry and poet to do justice to the fact that “America is a poem in our eyes." What is required is a "genius . . . with tyrannous eye, which knew the value of our incomparable materials” and can make use of the "barbarism and materialism of the times." Emerson would not meet Whitman for another decade, only after Whitman had sent him anonymously a copy of the first edition of Leaves of Grass, in which—indicative of Emerson's influence—Whitman self-consciously assumes the role of the required poet of America and asserts, like his unacknowledged mentor, that America herself is indeed a poem. "Experience" remains one of Emerson's best-known and often-anthologized essays. It is also an essay written out of the devastating grief that struck the Emerson household after the death of their five-year-old son, Waldo. He wrote, whether out of conviction or helplessness, "I grieve that grief can teach me nothing." Emerson goes on, rocking back and forth between resignation and affirmation, establishing along the way a number of key points. In "Experience" he defines “spirit” as “matter reduced to an extreme thinness." In keeping with the gradual shift in his philosophy from an emphasis on the explanatory model of "unity” to images suggesting balance, he describes "human life" as consisting of “two elements, power and form, and the proportion must be invariably kept." Among his more quotable aphorisms is "The years teach us much which the days never know,” a memorable argument for the idea that experience cannot be reduced to the smallest observable events, then added back up again to constitute a life; that there is, on the contrary, an irreducible whole present in a life and at work through us. "Experience" concludes with Emerson's hallmark optimism, a faith in human events grounded in his sense of the total penetration of the divine in all matter. "Every day," he writes, and "every act betrays the ill-concealed deity," a determined expression of his lifelong principle that the divine radiates through all being. The early 1850s saw the publication of a number of distinctively American texts: Nathaniel Hawthorne's The Scarlet Letter (1850); Melville's Moby-Dick (1851); Harriet Beecher Stowe’s Uncle Tom’s Cabin (1852); and Whitman’s Leaves of Grass (1855). Emerson's Representative Men (1850) failed to anticipate this flowering of a uniquely American literature in at least one respect: none of his representative characters were American—nevertheless, each biography yields an insight into some aspect of Emerson's thought he finds in the man or in his work, so that Representative Men reads as the history of Emerson’s precursors in other times and places. Emerson structures the book around portraits of Plato, the Swedish mystic Emmanuel Swedenborg, the French essayist Montaigne, the poet William Shakespeare, the statesman Napoleon Bonaparte, and the writer Johann Wolfgang von Goethe. Each man stands in for a type, e.g. Montaigne represents the "skeptic," Napoleon the “man of the world.” Humanity, for Emerson, consisted of recognizable but overlapping personality types, types discoverable in every age and nation, but all sharing in a common humanity that has its source in divine being. Each portrait balances the particular feature of the representative man that illustrates the general laws inhabiting humanity along with an assessment of the great man's shortcomings. Like Nietzsche, Emerson did not believe that great men were ends in themselves but served particular functions, notably for Emerson their capacity to "clear our eyes of egotism, and enable us to see other people in their works." Emerson's representative men are "great,” but “exist that there may be greater men." As a gesture toward self-criticism about an entire book on great men by the champion of American individualism, Emerson concedes, "there are no common men," and his biographical sketches ultimately balance both the limitations of each man with his—to use an oxymoron—distinctive universality, or in other words, the impact he has had on Emerson's thought. While Plato receives credit for establishing the "cardinal facts . . . the one and the two.—1. Unity, or Identity; and, 2. Variety," Emerson concedes that through Plato we have had no success in "explaining existence." It was Swedenborg, according to Emerson, who discovered that the smallest particles in nature are merely replicated and repeated in larger organizations, and that the physical world is symbolic of the spiritual. But although he approves of the religion Swedenborg urged, a spirituality of each and every moment, Emerson complains the mystic lacks the "liberality of universal wisdom." Instead, we are “always in a church.” From Montaigne, Emerson gains a heightened sense of the universal mind as he read the French philosophers Essays, for "It seemed to me as if I had myself written the book"—as well as an enduring imperative of style: "Cut these words, and they would bleed.” The “skeptic” Montaigne, however, lacks belief, which "consists in accepting the affirmations of the soul." From Shakespeare, Emerson received confirmation that originality was a reassembly of existing ideas. The English poet possessed the rare capacity of greatness in that he allowed the spirit of his age to achieve representation through him. Nevertheless the world waits on "a poet-priest" who can see, speak, and act, with equal inspiration." Reflection on Napoleon's life teaches the value of concentration, one of Emerson’s chief virtues. In The Conduct of Life, Emerson describes "concentration," or bringing to bear all of one's powers on a single object, as the "chief prudence." Likewise, Napoleon's shrewdness consisted in allowing events to take their natural course and become representative of the forces of his time. The defect of the "man of the world" was that he possessed “the powers of intellect without conscience" and was doomed to fail. Emerson's moral summary of Napoleon’s sounds a great deal like Whitman: "Only that good profits, which we can taste with all doors open, and which serves all men." Goethe, "the writer,” like Napoleon, represents the countervailing force of nature against Emerson's lifelong opponent, what he called "the morgue of convention." Goethe is also exemplary of the man of culture whose sphere of knowledge, as Emerson himself tried to emulate with his wide and systematic reading, knows no limits or categorical boundaries. Yet, "the lawgiver of art is not an artist," and repeating a call for an original relation to the infinite, foregoing even the venerable authority of Goethe, Emerson concludes, "We too must write Bibles." English Traits was published in 1856 but represented almost a decade of reflections on an invited lecture tour Emerson made in 1847-48 to Great Britain. English Traits presents an unusually conservative set of perspectives on a rather limited subject, that of a single nation and "race," in place of human civilization and humanity as a whole. English Traits contains an advanced understanding of race, viz., that the differences among the members of a race are greater than the differences between races, but in general introduces few new ideas. The work is highly "occasional," shaped by his travels and visits, and bore evidence of what seemed to be an erosion of energy and originality in his thought. The Conduct of Life (1860), however, proved to be a work of startling vigor and insight and is Emerson's last important work published in his lifetime. "Fate" is arguably the central essay in the book. The subject of fate, which Emerson defines as “An expense of means to end," along with the relation of fate to freedom and the primacy of man's vocation, come to be the chief subjects of the final years of his career. Some of Emerson's finest poetry can be found in his essays. In "Fate" he writes: “A man’s power is hooped in by a necessity, which, by many experiments, he touches on every side, until he learns its arc." Fate is balanced in the essay by intellect: "So far as a man thinks, he is free." Emerson's advice for the conduct of life is to learn to swim with the tide, to "trim your bark" (i.e. sails) to catch the prevailing wind. He refines and redefines his conception of history as the interaction between "Nature and thought." Emerson further refines his conception of the great man by describing him as the “impressionable” man, or the man who most perfectly captures the spirit of his time in his thought and action. Varying a biblical proverb to his own thought, Emerson argues that what we seek we will find because it is our fate to seek what is our own. Always a moderating voice in politics, Emerson writes in "Power" that the “evils of popular government appear greater than they are”—at best a lukewarm recommendation of democracy. On the subject of politics, Emerson consistently posited a faith in balance, the tendencies toward chaos and order, change and conservation always correcting each other. His late aesthetics reinforce this political stance as he veers in "Beauty" onto the subject of women's suffrage: “Thus the circumstances may be easily imagined, in which woman may speak, vote, argue causes, legislate, and drive a coach, and all the most naturally in the world, if only it come by degrees." In his early work, Emerson emphasized the operation of nature through the individual man. The Conduct of Life uncovers the same consideration only now understood in terms of work or vocation. Emerson argued with increasing regularity throughout his career that each man is made for some work, and to ally himself with that is to render himself immune from harm: "the conviction that his work is dear to God and cannot be spared, defends him." One step above simple concentration of force in Emerson's scale of values we find his sense of dedication: "Nothing is beneath you, if it is in the direction of your life." While in favor of many of the social and political reform movements of his time, Emerson never ventured far into a critique of laissez-faire economics. In "Wealth" we find the balanced perspective, one might say contradiction, to be found in all the late work. Emerson argues that to be a "whole man" one must be able to find a "blameless living," and yet this same essay acknowledges an unsentimental definition of wealth: “He is the richest man who knows how to draw a benefit from the labors of the greatest numbers of men." In the final essay of the book, "Illusions," Emerson uses a metaphor—“the sun borrows his beams”—to reassert his pervasive humanism, the idea that we endow nature with its beauty, and that man is at the center of creation. Man is at the center, and the center will hold: "There is no chance, and no anarchy, in the universe." Emerson remains the major American philosopher of the nineteenth century and in some respects the central figure of American thought since the colonial period. Perhaps due to his highly quotable style, Emerson wields a celebrity unknown to subsequent American philosophers. The general reading public knows Emerson's work primarily through his aphorisms, which appear throughout popular culture on calendars and poster, on boxes of tea and breath mints, and of course through his individual essays. Generations of readers continue to encounter the more famous essays under the rubric of "literature" as well as philosophy, and indeed the essays, less so his poetry, stand undiminished as major works in the American literary tradition. Emerson's emphasis on self-reliance and nonconformity, his championing of an authentic American literature, his insistence on each individual's original relation to God, and finally his relentless optimism, that "life is a boundless privilege," remain his chief legacies. "Essays: Second Series
(1844)"
by Ralph Waldo Emerson Order in Adobe PDF eBook or printed form for $3.95 (+ printing charge) |
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to test-drive a fully functional PAN100 web-store
VERY SIMPLE TO RUN ONLINE BUSINESS To take part in the PAN100 Power Affiliate program and earn 100% from every sale, all you need is a PayPal account (a Business or Premier account is recommended), which costs nothing at all to open. If you don't already have a PayPal account you can open one right away by clicking here. If for some reason you are unable to open a PayPal account you can still become the owner of a PAN100 web-store, and if you contact us we will explain to you exactly how.
PAN100 web-stores come fully stocked with over ninety high quality self-help audio and ebook products, and we add two or three new products each month. The retail value of this inventory is well over $1000, and growing every month. When a customer makes a purchase from your PAN100 web-store you receive their payment directly into your PayPal account the moment the sale is made. You receive 100% of the sale price minus PayPal's payment processing fee of around 4%. Once they have paid, our automated system provides your customer with their download details immediately and sends them an email with their download information also. At the same time, PayPal email you, the web-store owner, with notification that the sale has been made and provide you with details of what was purchased together with the customer's contact details. There really is nothing at all to running this online business as everything is done for you automatically. Your web-store comes fully stocked with quality audio books and ebooks. We digitally deliver all the products to your customers ourselves. We even provide after sales support for your customers. All you need to do is advertise your web-store and wait for the orders to come rolling in! Once money starts to accumulate in your PayPal account you can either transfer it to your bank account or PayPal can send you a check on request, or you can apply for a PayPal Visa/Mastercard debit card and make purchases virtually anywhere in the world using it. ADDITIONAL AFFILIATE REVENUE Whenever a customer purchases a product from your web-store they will also be presented with a One-Time-Offer (OTO) to purchase an additional package of self-improvement ebooks for $29 or $39. If they decide to purchase the OTO bundle you will receive the proceeds from every other sale of it (each alternate sale) directly into your PayPal account also. Likewise, in the right-hand menu column of each page of your web-store you will see there is a "Special Offers" section, and you will receive 50 percent of the proceeds from the purchase of these products also. As time goes on we will be adding more products to this Special Offers section. This will be a great source of additional affiliate revenue for you, as the Special Offer products are all best sellers! MEMBERS-ONLY AREA WITH VALUABLE CONTENT Once you have enrolled into the program you will be given unlimited access to the PAN100 members' area where you will find over 1000 professionally written self-help articles as well as many audios similar to those featured on the demo site above which you can use any way you like. You can compile these articles into individual ebooks and offer them as free downloads to visitors of your web-store if you wish, and we will supply you with the PDF creator software needed to enable you to achieve this very easily. In the members' area you will also have access to a large range of tutorials including video tutorials to help you get started, plus lots of downloadable software, ebooks, etc., many of which come with full resale rights and ready-made sales web pages. You will also find tips on advertising your web-store and attracting visitors to it. We plan in the future to build a large online community of PAN100 web-store owners, and provide them with the opportunity to discuss all matters pertaining to the PAN100 program and the promotion of New Thought ideas generally via a member's forum. LOW STARTUP COSTS AND MEMBERSHIP FEE Membership to the PAN100 Power Affiliate program normally costs $47 per month which includes domain rental, website hosting (with 10 gigabytes of file storage/300 gigabytes of monthly bandwidth), maintenance and support, plus unlimited access to a members' area featuring hundreds of dollars' worth of additional resellable ebooks and software products, many of which include ready-made sales web pages, plus a huge array of other valuable resources including over 1000 self-help articles and mp3's that you can use in any way you wish. The membership fee automatically entitles you to receive 100% of the sale proceeds from the products listed on your web-store with no need to purchase anything at all in addition. There is also a one-time $20 setup fee payable when you first enroll. For a limited time, however, we are giving new members the opportunity to save $14 per month by paying annually instead of monthly. We are also waiving the $20 setup fee for annual subscribers, which amounts to a $188 saving in your first year of membership alone compared to the normal monthly membership rate, then a further $168 yearly saving after that. You will find full details of this special offer further down this page. THE BOOMING SELF-HELP INDUSTRY As you probably already know, the self-improvement industry is one of the most rapidly growing of all, you've only got to visit your local book store to see that for yourself, and this is your golden opportunity to have a part of this multi billion dollar industry without breaking the bank. Where else in the world could you purchase an easy to run store fully stocked with popular, readily saleable products that can be sold over and over again for a total investment of as little as $33 per month? We think that the earning potential of this new online business opportunity speaks for itself.  As you can see from
the demo
web-store, most of the
ebooks listed in
the main part of the catalogue sell for $7.95, and
the
audio/ebook packages sell for $17.95. By selling just one or two
products per week you not only will cover your monthly membership cost
but will already be making a healthy profit on top! With the right
amount of
advertising and a little effort there is no reason why you should not
be able to sell ten or more products every day and earn a considerable
full-time or part-time income with this
unique online business opportunity.FREE PRODUCTS FOR YOUR OWN PERSONAL USE As a PAN100 Power Affiliate you will automatically receive download links to all new product additions that we make to your web-store (2-3 each month). These are for your own personal use and enjoyment.* If you would like to purchase other products from your web-store you can do so at discounted wholesale prices, and you will be given details of how to do that after you join. Click here for another example of a fully operational demo web-store. This web-store is identical to the one that you could soon be owning! In the left-hand column of the web-store you will notice that there are presently a series of articles with audio. This area of the website is fully customizable, as is the main header graphic, introductory text, footer text, and background image of the web-store. You can also add products of your own to the main part of your web-store, above those currently shown in the catalogue, and can take part in the Google AdSense program if you wish to and generate additional income from your web-store - Every time someone clicks on one of the Google ads you will get paid! You can even change the Home Page entirely to a webpage of your own creating if you wish - You will be in full control of your website! QUALITY WEBSITE TRAFFIC PROVIDED No new business website survives for long without a constant stream of visitors to it, no matter how wonderful the products or services offered may be. Once your web-store is up and running you will be able to purchase quality targeted traffic from us at some of the lowest prices in the industry. We have partnered with one of the longest established advertising network providers of expired domain targeted website traffic in the world. For a cost as low as $3.50 per 1,000 unique visitors you can instantly generate reliable amounts of traffic to your web-store which will enable you to build a valuable emailing list by capturing your visitors' names and email addresses, increase sales, establish new customers, generate leads, and create general awareness of your new web-store. Seventeen good reasons why you should become a PAN100 Power Affiliate today:
GETTING STARTED First, you need to choose a domain name (web address) for your new web-store from the list of great domain names below. You can choose between two top-level domain name types - .com and .info - both of which are perfectly suited for informational type websites such as these. As one would expect, the choice of good available domain names ending with .com is much less than those with .info as many millions of .com domain names have been taken by people already over the years. One excellent way to broaden the available choice of .com domain names is to begin the name with www- so that rather than typing in www. you would type www- instead. As the vast majority of you web-store visitors will be clicking on a link in order to visit your web-store rather than manually keying in the website address in their web browser, it really makes little difference whether your domain name begins with www. or www- or has neither of these prefixes in front of the name itself. We have provided a broad selection of suitable domain names below for you to choose from, many of which will be ideally suited to those members wishing to adopt a specific theme for their web-store. A domain name like www.freeselfhelpadvice.info, for instance, would be a great choice for attracting visitors to your web-store via newspaper or magazine small ads as would www.onlineselfimprovement.info. In fact, domain names ending with .info like these are the perfect choice for including in adverts of all kinds as those that read them are much less likely to think you are just trying to sell them stuff. It is always an excellent practice to offer your site visitors something free to read or listen to or to download in return for visiting your web-store, as people are much more likely to make a purchase once they have received a free sample of what you have to offer. The domain names below are all already registered by us and ready for use, and if you choose one of these we will be able to have your new web-store up and running within a couple days. If you are unable to find a suitable domain name for your web-store listed below, you can choose one using the domain search engine link at the bottom of the list instead. Note: If you choose a domain name other than one listed below you will need to wait one to two weeks longer before your web-store is activated. If you prefer, you can register your own domain name elsewhere and use that for your web-store instead. If you decide to do that you should enroll into the program using the link below the list of domain names or click here to enroll. Once you have chosen one you like from the list below, click on the domain name and you will be redirected to PayPal where you will be required to pay $67 for your first months' PAN100 membership which includes a $20 one-time setup fee. You can pay this directly from your PayPal balance if you have sufficient funds available, or by debit or credit card if you prefer. Once your PayPal subscription has been created and the payment processed you will receive an email from us with a temporary password giving you immediate access to the PAN100 members' area. You will receive your web-store username and password with details of how to use your new web-store approximately 48 hours later once it has been set up.
We are
limiting the number of PAN100 web-stores to 1000 in total. This is a
strict limit we are imposing in order to protect the interests of the
web-store owners. Once we have 1000 active members, the doors will be
shut, and no
one else will be able to join even at ten times the current membership
cost.
 This is not any type of sales hype that
we're giving you here, it is a fact and a truth,
so if you really want one of these online stores then it is important
that you act now and enroll right away before it is too late.This offer is limited to one web-store per person, in order to give everyone a fair chance. It is okay for other family members to purchase a web-store also, but we are limiting this offer to a maximum of three web-stores per household. Bear in mind also that there is no long-term commitment or obligation of any kind on your part by becoming a member, and that your monthly or annual membership fee will never be increased once you are a member. You are free to cancel your membership at any time, and you will have nothing more to pay. Furthermore, there are no complex, difficult to read and understand terms and conditions to agree to before joining. Our terms of service are in easy to understand, plain english and can be found at the foot of this webpage. As stated above, the regular cost of becoming a PAN100 Power Affiliate is $47 per month, plus there is a one-time setup fee of $20, however, if you act right away you can take advantage of the following limited-time reduced price offer:
 There are a great many affiliate programs out there, thousands in fact, and quite a large number in the self-help, self-improvement, personal development niche, and some of these offer good commission rates just for advertising their product or service without the need to purchase or spend anything at all yourself, but the main problem with most of these type of affiliate programs it that whilst you may be able to earn a reasonable amount of money from them to begin with, eventually the sales begin to dwindle and in time virtually dry up all together due to lack of variety and over exposure. You may be able to sell someone else's personal transformation course to people for $99 and earn $50 yourself for doing so for a while, but how many of these people are likely to come back and purchase more products from you? What else do you have to offer them even? This is what makes the PAN100 Power Affiliate program so unique and different to any other. Right away you will have a product range of 90+ self-help audios and ebooks to offer people that are realistically priced and easy to sell. Nearly all the products come with a bonus ebook making them superb value for money, and new products are added automatically to your web-store each and every month, so your customers are likely to keep returning and making further purchases indefinitely once they experience the true value of what you are offering. They are also likely to send their friends and loved ones to your web-store knowing that you have products available that will inspire them and help them overcome just about any human difficulty. Our money-back guarantee is a genuine one. If you can find a single affiliate or reseller program in the self-improvement, personal development niche that has longterm earning potential even approaching this one (which as you know offers you 100% commission on every sale), and that has a constantly updated product range like this one, and that offers affiliates a fully customizable sales website of their own, then please tell us about it and we will be more than happy to return every cent that you have paid us and give you free lifetime membership on top if what you are telling us about turns out to be true. Perhaps sometime in the future we will need to withdraw this money-back guarantee due to others duplicating our idea, but for the time being we are confident that you will not find another affiliate or reseller program anywhere on the Internet offering anything remotely similar to what this one offers, so for the time being this guarantee stands firm! If you have any questions or concerns, please use the contact form link at the foot of this webpage, where you will also find our privacy policy and terms of service. All online subscription payments are through PayPal who are the largest and one of the most trusted and secure online payment processors in the world today, so you can enroll into this program with confidence in the knowledge that if we fail to supply you with what you have paid for you can complain to PayPal and ask for a refund. VERY
IMPORTANT - DO NOT MISS THIS STEP OR YOU MAY NOT
RECEIVE OUR EMAILS!
To ensure that you receive all our emails, please add the following email address to your "whitelist" or your list of email contacts: support@pan100.net - DO IT NOW WHILE IT'S FRESH IN YOUR MIND TO AVOID GETTING UPSET LATER! We look forward to
seeing you the other side of the enrollment
process!...
Don't miss out -
Click on
one of the following domain names NOW to reserve it before someone else
does!
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