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Excerpts from

How to Win Friends and Influence People
by Dale Carnegie




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Book Description
This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasizes fundamental techniques for handling people without making them feel manipulated. Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person's point of view and "arousing in the other person an eager want." You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. For instance, "let the other person feel that the idea is his or hers," and "talk about your own mistakes before criticizing the other person." Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world, and everyday folks.

You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you! For over 50 years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.


How This Book Was Written And Why

by Dale Carnegie

During the first thirty-five years of the twentieth century, the publishing houses of America printed more than a fifth of a million different books. Most of them were deadly dull, and many were financial failures. “Many,” did I say? The president of one of the largest publishing houses in the world confessed to me that his company, after seventy-five years of publishing experience, still lost money on seven out of every eight books it published.

Why, then, did I have the temerity to write another book? And, after I had written it, why should you bother to read it?

Fair questions, both; and I'll try to answer them.

I have, since 1912, been conducting educational courses for business and professional men and women in New York. At first, I conducted courses in public speaking only - courses designed to train adults, by actual experience, to think on their feet and express their ideas with more clarity, more effectiveness and more poise, both in business interviews and before groups.

But gradually, as the seasons passed, I realized that as sorely as these adults needed training in effective speaking, they needed still more training in the fine art of getting along with people in everyday business and social contacts.

I also gradually realized that I was sorely in need of such training myself. As I look back across the years, I am appalled at my own frequent lack of finesse and understanding. How I wish a book such as this had been placed in my hands twenty years ago! What a priceless boon it would have been.

Dealing with people is probably the biggest problem you face, especially if you are in business. Yes, and that is also true if you are a housewife, architect or engineer. Research done a few years ago under the auspices of the Carnegie Foundation for the Advancement of Teaching uncovered a most important and significant fact - a fact later confirmed by additional studies made at the Carnegie Institute of Technology. These investigations revealed that even in such technical lines as engineering, about 15 percent of one's financial success is due to one’s technical knowledge and about 85 percent is due to skill in human engineering-to personality and the ability to lead people.

For many years, I conducted courses each season at the Engineers’ Club of Philadelphia, and also courses for the New York Chapter of the American Institute of Electrical Engineers. A total of probably more than fifteen hundred engineers have passed through my classes. They came to me because they had finally realized, after years of observation and experience, that the highest-paid personnel in engineering are frequently not those who know the most about engineering. One can for example, hire mere technical ability in engineering, accountancy, architecture or any other profession at nominal salaries. But the person who has technical knowledge plus the ability to express ideas, to assume leadership, and to arouse enthusiasm among people-that person is headed for higher earning power.

In the heyday of his activity, John D. Rockefeller said that “the ability to deal with people is as purchasable a commodity as sugar or coffee.” “And I will pay more for that ability,” said John D., “than for any other under the sun.”

Wouldn’t you suppose that every college in the land would conduct courses to develop the highest-priced ability under the sun? But if there is just one practical, common-sense course of that kind given for adults in even one college in the land, it has escaped my attention up to the present writing.

The University of Chicago and the United Y.M.C.A. Schools conducted a survey to determine what adults want to study.

That survey cost $25,000 and took two years. The last part of the survey was made in Meriden, Connecticut. It had been chosen as a typical American town. Every adult in Meriden was interviewed and requested to answer 156 questions—questions such as “What is your business or profession? Your education? How do you spend your spare time? What is your income? Your hobbies? Your ambitions? Your problems? What subjects are you most interested in studying?” And so on. That survey revealed that health is the prime interest of adults and that their second interest is people; how to understand and get along with people; how to make people like you; and how to win others to your way of thinking.

So the committee conducting this survey resolved to conduct such a course for adults in Meriden. They searched diligently for a practical textbook on the subject and found-not one. Finally they approached one of the world’s outstanding authorities on adult education and asked him if he knew of any book that met the needs of this group. “No,” he replied, "I know what those adults want. But the book they need has never been written.”

I knew from experience that this statement was true, for I myself had been searching for years to discover a practical, working handbook on human relations. Since no such book existed, I have tried to write one for use in my own courses. And here it is. I hope you like it.

In preparation for this book, I read everything that I could find on the subject—everything from newspaper columns, magazine articles, records of the family courts, the writings of the old philosophers and the new psychologists. In addition, I hired a trained researcher to spend one and a half years in various libraries reading everything I had missed, plowing through erudite tomes on psychology, poring over hundreds of magazine articles, searching through countless biographies, trying to ascertain how the great leaders of all ages had dealt with people. We read their biographies, We read the life stories of all great leaders from Julius Caesar to Thomas Edison. I recall that we read over one hundred biographies of Theodore Roosevelt alone. We were determined to spare no time, no expense, to discover every practical idea that anyone had ever used throughout the ages for winning friends and influencing people.

I personally interviewed scores of successful people, some of them world-famous-inventors like Marconi and Edison; political leaders like Franklin D. Roosevelt and James Farley; business leaders like Owen D. Young; movie stars like Clark Gable and Mary Pickford; and explorers like Martin Johnson—and tried to discover the techniques they used in human relations.

From all this material, I prepared a short talk. I called it “How to Win Friends and Influence People.” I say “short.” It was short in the beginning, but it soon expanded to a lecture that consumed one hour and thirty minutes. For years, I gave this talk each season to the adults in the Carnegie Institute courses in New York.

I gave the talk and urged the listeners to go out and test it in their business and social contacts, and then come back to class and speak about their experiences and the results they had achieved. What an interesting assignment! These men and women, hungry for self- improvement, were fascinated by the idea of working in a new kind of laboratory - the first and only laboratory of human relationships for adults that had ever existed.

This book wasn’t written in the usual sense of the word. It grew as a child grows. It grew and developed out of that laboratory, out of the experiences of thousands of adults.

Years ago, we started with a set of rules printed on a card no larger than a postcard. The next season we printed a larger card, then a leaflet, then a series of booklets, each one expanding in size and scope. After fifteen years of experiment and research came this book.

The rules we have set down here are not mere theories or guesswork. They work like magic. Incredible as it sounds, I have seen the application of these principles literally revolutionize the lives of many people.

To illustrate: A man with 314 employees joined one of these courses. For years, he had driven and criticized and condemned his employees without stint or discretion. Kindness, words of appreciation and encouragement were alien to his lips. After studying the principles discussed in this book, this employer sharply altered his philosophy of life. His organization is now inspired with a new loyalty, a new enthusiasm, a new spirit of teamwork. Three hundred and fourteen enemies have been turned into 314 friends. As he proudly said in a speech before the class: “When I used to walk through my establishment, no one greeted me. My employees actually looked the other way when they saw me approaching. But now they are all my friends and even the janitor calls me by my first name.”

This employer gained more profit, more leisure and—what is infinitely more important—he found far more happiness in his business and in his home.

Countless numbers of salespeople have sharply increased their sales by the use of these principles. Many have opened up new accounts—accounts that they had formerly solicited in vain. Executives have been given increased authority, increased pay. One executive reported a large increase in salary because he applied these truths. Another, an executive in the Philadelphia Gas Works Company, was slated for demotion when he was sixty-five because of his belligerence, because of his inability to lead people skillfully. This training not only saved him from the demotion but brought him a promotion with increased pay.

On innumerable occasions, spouses attending the banquet given at the end of the course have told me that their homes have been much happier since their husbands or wives started this training.

People are frequently astonished at the new results they achieve. It all seems like magic. In some cases, in their enthusiasm, they have telephoned me at my home on Sundays because they couldn’t wait forty-eight hours to report their achievements at the regular session of the course.

One man was so stirred by a talk on these principles that he sat far into the night discussing them with other members of the class. At three o’clock in the morning, the others went home. But he was so shaken by a realization of his own mistakes, so inspired by the vista o  a new and richer world opening before him, that he was unable to sleep. He didn’t sleep that night or the next day or the next night.

Who was he? A naive, untrained individual ready to gush over any new theory that came along? No, Far from it. He was a sophisticated, blasé dealer in art, very much the man about town, who spoke three languages fluently and was a graduate of two European universities.

While writing this chapter, I received a letter from a German of the old school, an aristocrat whose forebears had served for generations as professional army officers under the Hohenzollerns. His letter, written from a transatlantic steamer, telling about the application of these principles, rose almost to a religious fervor.

Another man, an old New Yorker, a Harvard graduate, a wealthy man, the owner of a large carpet factory, declared he had learned more in fourteen weeks through this system of training about the fine art of influencing people than he had learned about the same subject during his four years in college. Absurd? Laughable? Fantastic? Of course, you are privileged to dismiss this statement with whatever adjective you wish. I am merely reporting, without comment, a declaration made by a conservative and eminently successful Harvard graduate in a public address to approximately six hundred people at the Yale Club in New York on the evening of Thursday, February 23, 1933.

“Compared to what we ought to be,” said the famous Professor William James of Harvard, “compared to what we ought to be, we are only half awake. We are making use of only a small part of our physical and mental resources. Stating the thing broadly, the human individual thus lives far within his limits. He possesses powers of various sorts which he habitually fails to use,”

Those powers which you “habitually fail to use”! The sole purpose of this book is to help you discover, develop and profit by those dormant and unused assets.

“Education,” said Dr. John G. Hibben, former president of Princeton University, “is the ability to meet life’s situations.”

If by the time you have finished reading the first three chapters of this book—if you aren’t then a little better equipped to meet life’s situations, then I shall consider this book to be a total failure so far as you are concerned. For “the great aim of education,” said Herbert Spencer, “is not knowledge but action.”

And this is an action book.

DALE CARNEGIE 1936

PART O N E

Fundamental Techniques in Handling People


1 - “IF YOU WANT TO GATHER HONEY, DON’T KICK OVER THE BEEHIVE”

On May 7, 1931, the most sensational manhunt New York City had ever known had come to its climax. After weeks of search, “Two Gun” Crowley - the killer, the gunman who didn’t smoke or drink - was at bay, trapped in his sweetheart’s apartment on West End Avenue.

One hundred and fifty policemen and detectives laid siege to his top-floor hideway. They chopped holes in the roof; they tried to smoke out Crowley, the “cop killer,” with tear-gas. Then they mounted their machine guns on surrounding buildings, and for more than an hour one of New York’s fine residential areas reverberated with the crack of pistol fire and the rut-tat-tat of machine guns. Crowley, crouching behind an over-stuffed chair, fired incessantly at the police. Ten thousand excited people watched the battle. Nothing like it had ever been seen before on the sidewalks of New York.

When Crowley was captured, Police Commissioner E. P. Mulrooney declared that the two-gun desperado was one of the most dangerous criminals ever encountered in the history of New York. “He will kill,” said the Commissioner, “at the drop of a feather.”

But how did “Two Gun” Crowley regard himself? We know, because while the police were firing into his apartment, he wrote a letter addressed “To whom it may concern, ” And, as he wrote, the blood flowing from his wounds left a crimson trail on the paper. In this letter Crowley said: “Under my coat is a weary heart, but a kind one - one that would do nobody any harm.”

A short time before this, Crowley had been having a necking party with his girlfriend on a country road out on Long Island. Suddenly a policeman walked up to the car and said: “Let me see your license.” Without saying a word, Crowley drew his gun and cut the policeman down with a shower of lead. As the dying officer fell, Crowley leaped out of the car, grabbed the officer’s revolver, and fired another bullet into the prostrate body. And that was the killer who said: “Under my coat is a weary heart, but a kind one - one that would do nobody any harm.’

Crowley was sentenced to the electric chair. When he arrived at the death house in Sing Sing, did he say, “This is what I get for killing people”? No, he said: “This is what I get for defending myself.”

The point of the story is this: “Two Gun” Crowley didn’t blame himself for anything.

Is that an unusual attitude among criminals? If you think so, listen to this:

“I have spent the best years of my life giving people the lighter pleasures, helping them have a good time, and all I get is abuse, the existence of a hunted man.”

That’s Al Capone speaking. Yes, America’s most notorious Public Enemy- the most sinister gang leader who ever shot up Chicago. Capone didn’t condemn himself. He actually regarded himself as a public benefactor - an unappreciated and misunderstood public benefactor.

And so did Dutch Schultz before he crumpled up under gangster bullets in Newark. Dutch Schultz, one of New York’s most notorious rats, said in a newspaper interview that he was a public benefactor. And he believed it.

I have had some interesting correspondence with Lewis Lawes, who was warden of New York’s infamous Sing Sing prison for many years, on this subject, and he declared that “few of the criminals in Sing Sing regard themselves as bad men. They are just as human as you and I. So they rationalize, they explain. They can tell you why they had to crack a safe or be quick on the trigger finger. Most of them attempt by a form of reasoning, fallacious or logical, to justify their antisocial acts even to themselves, consequently stoutly maintaining that they should never have been imprisoned at all.”

If Al Capone, “Two Gun” Crowley, Dutch Schultz, and the desperate men and women behind prison walls don’t blame themselves for anything, what about the people with whom you and I come in contact?

John Wanamaker, founder of the stores that bear his name, once confessed: “I learned thirty years ago that it is foolish to scold. I have enough trouble overcoming my own limitations without fretting over the fact that God has not seen fit to distribute evenly the gift of intelligence.”

Wanamaker learned this lesson early, but I personally had to blunder through this old world for a third of a century before it even began to dawn upon me that ninety-nine times out of a hundred, people don’t criticize themselves for anything, no matter how wrong it may be.

Criticism is futile because it puts a person on the defensive and usually makes them strive to justify themselves. Criticism is dangerous, because it wounds a person’s precious pride, hurts their sense of importance, and arouses resentment.

B. F. Skinner, the world-famous psychologist, proved through his experiments that an animal rewarded for good behavior will learn much more rapidly and retain what it learns far more effectively than an animal punished for bad behavior. Later studies have shown that the same applies to humans. By criticizing, we do not make lasting changes and often incur resentment.

Hans Selye, another great psychologist, said, “As much as we thirst for approval, we dread condemnation,”

The resentment that criticism engenders can demoralize employees, family members and friends, and still not correct the situation that has been condemned.

George B. Johnston of Enid, Oklahoma, is the safety coordinator for an engineering company, One of his responsibilities is to see that employees wear their hard hats whenever they are on the job in the field. He reported that whenever he came across workers who were not wearing hard hats, he would tell them with a lot of authority of the regulation and that they must comply. As a result he would get sullen acceptance, and often after he left, the workers would remove the hats.

He decided to try a different approach. The next time he found some of the workers not wearing their hard hat, he asked if the hats were uncomfortable or did not fit properly. Then he reminded the men in a pleasant tone of voice that the hat was designed to protect them from injury and suggested that it always be worn on the job. The result was increased compliance with the regulation with no resentment or emotional upset.

You will find examples of the futility of criticism bristling on a thousand pages of history, Take, for example, the famous quarrel between Theodore Roosevelt and President Taft - a quarrel that split the Republican party, put Woodrow Wilson in the White House, and wrote bold, luminous lines across the First World War and altered the flow of history. Let’s review the facts quickly. When Theodore Roosevelt stepped out of the White House in 1908, he supported Taft, who was elected President. Then Theodore Roosevelt went off to Africa to shoot lions. When he returned, he exploded. He denounced Taft for his conservatism, tried to secure the nomination for a third term himself, formed the Bull Moose party, and all but demolished the G.O.P. In the election that followed, William Howard Taft and the Republican party carried only two states - Vermont and Utah. The most disastrous defeat the party had ever known.

Theodore Roosevelt blamed Taft, but did President Taft blame himself? Of course not, With tears in his eyes, Taft said: “I don’t see ho  I could have done any differently from what I have.”

Who was to blame? Roosevelt or Taft? Frankly, I don’t know, and I don’t care. The point I am trying to make is that all of Theodore Roosevelt’s criticism didn’t persuade Taft that he was wrong. It merely made Taft strive to justify himself and to reiterate with tears in his eyes: “I don’t see how I could have done any differently from what I have.”

Or, take the Teapot Dome oil scandal. It kept the newspapers ringing with indignation in the early 1920s. It rocked the nation! Within the memory of living men, nothing like it had ever happened before in American public life. Here are the bare facts of the scandal:

Albert B. Fall, secretary of the interior in Harding’s cabinet, was entrusted with the leasing of government oil reserves at Elk Hill and Teapot Dome - oil reserves that had been set aside for the future use of the Navy. Did secretary Fall permit competitive bidding? No sir. He handed the fat, juicy contract outright to his friend Edward L. Doheny. And what did Doheny do? He gave Secretary Fall what he was pleased to call a “loan” of one hundred thousand dollars. Then, in a high-handed manner, Secretary Fall ordered United States Marines into the district to drive off competitors whose adjacent wells were sapping oil out of the Elk Hill reserves. These competitors, driven off their ground at the ends of guns and bayonets, rushed into court—and blew the lid off the Teapot Dome scandal. A stench arose so vile that it ruined the Harding Administration, nauseated an entire nation, threatened to wreck the Republican party, and put Albert B. Fall behind prison bars.

Fall was condemned viciously—condemned as few men in public life have ever been. Did he repent? Never! Years later Herbert Hoover intimated in a public speech that President Harding’s death had been due to mental anxiety and worry because a friend had betrayed him. When Mrs. Fall heard that, she sprang from her chair, she wept, she shook her fists at fate and screamed: "What! Harding betrayed by Fall? No! My husband never betrayed anyone. This whole house full of gold would not tempt my husband to do wrong. He is the one who has been betrayed and led to the slaughter and crucified.”

There you are; human nature in action, wrongdoers, blaming everybody but themselves. We are all like that. So when you and I are tempted to criticize someone tomorrow, let’s remember Al Capone, “Two Gun” Crowley and Albert Fall. Let’s realize that criticisms are like homing pigeons. They always return home. Let’s realize that the person we are going to correct and condemn will probably justify himself or herself, and condemn us in return; or, like the gentle Taft, will say: “I don’t see how I could have done any differently from what I have.”

On the morning of April 15, 1865, Abraham Lincoln lay dying in a hall bedroom of a cheap lodging house directly across the street from Ford’s Theater, where John Wilkes Booth had shot him. Lincoln’s long body lay stretched diagonally across a sagging bed that was too short for him. A cheap reproduction of Rosa Bonheur’s famous painting The Horse Fair hung above the bed, and a dismal gas jet flickered yellow light.

As Lincoln lay dying, Secretary of War Stanton said, “There lies the most perfect ruler of men that the world has ever seen.”

What was the secret of Lincoln’s success in dealing with people? I studied the life of Abraham Lincoln for ten years and devoted all of three years to writing and rewriting a book entitled Lincoln the Unknown. I believe I have made as detailed and exhaustive a study of Lincoln’s personality and home life as it is possible for any being to make. I made a special study of Lincoln’s method of dealing with people. Did he indulge in criticism? Oh, yes. As a young man in the Pigeon Creek Valley of Indiana, he not only criticized but he wrote letters and poems ridiculing people and dropped these letters on the country roads where they were sure to be found. One of these letters aroused resentments that burned for a lifetime.

Even after Lincoln had become a practicing lawyer in Springfield, Illinois, he attacked his opponents openly in letters published in the newspapers. But he did this just once too often.

In the autumn of 1842 he ridiculed a vain, pugnacious politician by the name of James Shields. Lincoln lamned him through an anonymous letter published in Springfield Journal. The town roared with laughter. Shields, sensitive and proud, boiled with indignation. He found out who wrote the letter, leaped on his horse, started after Lincoln, and challenged him to fight a duel. Lincoln didn’t want to fight. He was opposed to dueling, but he couldn’t get out of it and save his honor. He was given the choice of weapons. Since he had very long arms, he chose cavalry broadswords and took lessons in sword fighting from a West Point graduate; and, on the appointed day, he and Shields met on a sandbar in the Mississippi River, prepared to fight to the death; but, at the last minute, their seconds interrupted and stopped the duel.

That was the most lurid personal incident in Lincoln’s life. It taught him an invaluable lesson in the art of dealing with people. Never again did he write an insulting letter. Never again did he ridicule anyone. And from that time on, he almost never criticized anybody for anything.

Time after time, during the Civil War, Lincoln put a new general at the head of the Army of the Potomac, and each one in turn—McClellan, Pope, Burnside, Hooker, Meade—blundered tragically and drove Lincoln to pacing the floor in despair. Half the nation savagely condemned these incompetent generals, but Lincoln, “with malice toward none, with charity for all,” held his peace. One of his favorite quotations was “Judge not, that ye be not judged.”

And when Mrs. Lincoln and others spoke harshly of the southern people, Lincoln replied: “Don’t criticize them; they are just what we would be under similar circumstances.”

Yet if any man ever had occasion to criticize, surely it was Lincoln. Let’s take just one illustration:

The Battle of Gettysburg was fought during the first three days of July 1863. During the night of July 4, Lee began to retreat southward while storm clouds deluged the country with rain. When Lee reached the Potomac with his defeated army, he found a swollen, impassable river in front of him, and a victorious Union Army behind him. Lee was in a trap. He couldn’t escape. Lincoln saw that. Here was a golden, heaven-sent opportunity—the opportunity to capture Lee’s army and end the war immediately. So, with a surge of high hope, Lincoln ordered Meade not to call a council of war but to attack Lee immediately. Lincoln telegraphed his orders and then sent a special messenger to Meade demanding immediate action.

And what did General Meade do? He did the very opposite of what he was told to do. He called a council of war in direct violation of Lincoln’s orders. He hesitated. He procrastinated. He telegraphed all manner of excuses. He refused point-blank to attack Lee. Finally the waters receded and Lee escaped over the Potomac with his forces.

Lincoln was furious, “ What does this mean?” Lincoln cried to his son Robert. “Great God! What does this mean? We had them within our grasp, and had only to stretch forth our hands and they were ours; yet nothing that I could say or do could make the army move. Under the circumstances, almost any general could have defeated Lee. If I had gone up there, I could have whipped him myself.”

In bitter disappointment, Lincoln sat down and wrote Meade this letter. And remember, at this period of his life Lincoln was extremely conservative and restrained in his phraseology. So this letter coming from Lincoln in 1863 was tantamount to the severest rebuke.

My dear General,

I do not believe you appreciate the magnitude of the misfortune involved in Lee’s escape. He was within our easy grasp, and to have closed upon him would, in connection with our other late successes, have ended the war. As it is, the war will be prolonged indefinitely. If you could not safely attack Lee last Monday, how can you possibly do so south of the river, when you can take with you very few—no more than two-thirds of the force you then had in hand? It would be unreasonable to expect and I do not expect that you can now effect much. Your golden opportunity is gone, and I am distressed immeasurably because of it.

What do you suppose Meade did when he read the letter?

Meade never saw that letter. Lincoln never mailed it. It was found among his papers after his death.

My guess is—and this is only a guess—that after writing that letter, Lincoln looked out of the window and said to himself, “Just a minute. Maybe I ought not to be so hasty. It is easy enough for me to sit here in the quiet of the White House and order Meade to attack; but if I had been up at Gettysburg, and if I had seen as much blood as Meade has seen during the last week, and if my ears had been pierced with the screams and shrieks of the wounded and dying, maybe I wouldn’t be so anxious to attack either. If I had Meade’s timid temperament, perhaps I would have done just what he had done. Anyhow, it is water under the bridge now. If I send this letter, it will relieve my feelings, but it will make Meade try to justify himself. It will make him condemn me. It will arouse hard feelings, impair all his further usefulness as a commander, and perhaps force him to resign from the army.”

So, as I have already said, Lincoln put the letter aside, for he had learned by bitter experience that sharp criticisms and rebukes almost invariably end in futility.

Theodore Roosevelt said that when he, as President, was confronted with a perplexing problem, he used to lean back and look up at a large painting of Lincoln which hung above his desk in the White House and ask himself, “What would Lincoln do if he were in my shoes? How would he solve this problem?”

The next time we are tempted to admonish somebody, let’s pull a five-dollar bill out of our pocket, look at Lincoln’s picture on the bill, and ask. “How would Lincoln handle this problem if he had it?”

Mark Twain lost his temper occasionally and wrote letters that turned the Paper brown. For example, he once wrote to a man who had aroused his ire: “The thing for you is a burial permit. You have only to speak and I will see that you get it.” On another occasion he wrote to an editor about a proofreader’s attempts to “improve my spelling and punctuation.” He ordered: “Set the matter according to my copy hereafter and see that the proofreader retains his suggestions in the mush of his decayed brain.”

The writing of these stinging letters made Mark Twain feel better. They allowed him to blow off steam, and the letters didn’t do any real harm, because Mark’s wife secretly lifted them out of the mail. They were never sent.

Do you know someone you would like to change and regulate and improve? Good! That is fine. I am all in favor of it, but why not begin on yourself? From a purely selfish standpoint, that is a lot more profitable than trying to improve others—yes, and a lot less dangerous.

 “Don’t complain about the snow on your neighbor’s roof,” said Confucius, “when your own doorstep is unclean.”

When I was still young and trying hard to impress people, I wrote a foolish letter to Richard Harding Davis, an author who once loomed large on the literary horizon of America. I was preparing a magazine article about authors, and I asked Davis to tell me about his method of work. A few weeks earlier, I had received a letter from someone with this notation at the bottom: “Dictated but not read.” I was quite impressed. I felt that the writer must be very big and busy and important. I wasn’t the slightest bit busy, but I was eager to make an impression on Richard Harding Davis, so I ended my short note with the words: “Dictated but not read.”

He never troubled to answer the letter. He simply returned it to me with this scribbled across the bottom: “Your bad manners are exceeded only by your bad manners.” True, I had blundered, and perhaps I deserved this rebuke. But, being human, I resented it. I resented it so sharply that when I read of the death of Richard Harding Davis ten years later, the one thought that still persisted in my mind—I am ashamed to admit—was the hurt he had given me.

If you and I want to stir up a resentment tomorrow that may rankle across the decades and endure until death, just let us indulge in a little stinging criticism—no matter how certain we are that it is justified.

When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.

Bitter criticism caused the sensitive Thomas Hardy, one of the finest novelists ever to enrich English literature, to give up forever the writing of fiction. Criticism drove Thomas Chatterton, the English poet, to suicide.

Benjamin Franklin, tactless in his youth, became so diplomatic, so adroit at handling people, that he was made American Ambassador to France. The secret of his success? “I will speak ill of no man,” he said, " . . and speak all the good I know of everybody.”

Any fool can criticize, condemn and complain - and most fools do.

But it takes character and self-control to be understanding and forgiving.

“A great man shows his greatness,” said Carlyle, “by the way he treats little men.”

Bob Hoover, a famous test pilot and frequent performer at air shows, was returning to his home in Los Angeles from an air show in San Diego. As described in the magazine Flight Operations, at three hundred feet in the air, both engines suddenly stopped. By deft maneuvering he managed to land the plane, but it was badly damaged although nobody was hurt.

Hoover’s first act after the emergency landing was to inspect the airplane’s fuel. Just as he suspected, the World War II propeller plane he had been flying had been fueled with jet fuel rather than gasoline.

Upon returning to the airport, he asked to see the mechanic who had serviced his airplane. The young man was sick with the agony of his mistake. Tears streamed down his face as Hoover approached. He had just caused the loss of a very expensive plane and could have caused the loss of three lives as well.

You can imagine Hoover’s anger. One could anticipate the tongue-lashing that this proud and precise pilot would unleash for that carelessness. But Hoover didn’t scold the mechanic; he didn’t even criticize him. Instead, he put his big arm around the man’s shoulder and said, “To show you I’m sure that you’ll never do this again, I want you to service my F-51 tomorrow.”

Often parents are tempted to criticize their children. You would expect me to say “don’t.” But I will not, I am merely going to say, “Before you criticize them, read one of the classics of American journalism, ‘Father Forgets.’ ” It originally appeared as an editorial in th People's Home Journnl. We are reprinting it here with the author’s permission, as condensed in the Reader’s Digest:

“Father Forgets” is one of those little pieces which—dashed of in a moment of sincere feeling—strikes an echoing chord in so many readers as to become a perenial reprint favorite. Since its first appearance, “Father Forgets" has been reproduced, writes the author, W. Livingston Larned, “in hundreds of magazines and house organs, and in newspapers the country over. It has been reprinted almost as extensively in many foreign languages. I have given personal permission to thousands who wished to read it from school, church, and lecture platforms. It has been ‘on the air’ on countless occasions and programs. Oddly enough, college periodicals have used it, and high-school magazines. Sometimes a little piece seems mysteriously to ‘click.’ This one certainly did.”

FATHER FORGETS
W. Livingston Larned

Listen, son: I am saying this as you lie asleep, one little paw crumpled under your cheek and the blond curls stickily wet on your damp forehead. I have stolen into your room alone. Just a few minutes ago, as I sat reading my paper in the library, a stifling wave of remorse swept over me. Guiltily I came to your bedside.

These are the things I was thinking, son: I had been cross to you. I scolded you as you were dressing for school because you gave your face merely a dab with a towel. I took you to task for not cleaning your shoes. I called out angrily when you threw some of your things on the floor.

At breakfast I found fault, too. You spilled things. You gulped down your food. You put your elbows on the table. You spread butter too thick on your bread. And as you started off to play and I made for my train, you turned and waved a hand and called, “Goodbye, Daddy!” and I frowned, and said in reply, “Hold your shoulders back!”

Then it began all over again in the late afternoon. As I came up the road I spied you, down on your knees, playing marbles. There were holes in your stockings. I humiliated you before your boyfriends by marching you ahead of me to the house. Stockings were expensive—and if you had to buy them you would be more careful! Imagine that, son, from a father!

Do you remember, later, when I was reading in the library, how you came in timidly, with a sort of hurt look in your eyes? When I glanced up over my paper, impatient at the interruption, you hesitated at the door. “What is it you want?” I snapped.

You said nothing, but ran across in one tempestuous plunge, and threw your arms around my neck and kissed me, and your small arms tightened with an affection that God had set blooming in your heart and which even neglect could not wither. And then you were gone, pattering up the stairs.

Well, son, it was shortly afterwards that my paper slipped from my hands and a terrible sickening fear came over me. What has habit been doing to me? The habit of finding fault, of reprimanding—this was my reward to you for being a boy. It was not that I did not love you; it was that I expected too much of youth. I was measuring you by the yardstick of my own years.

And there was so much that was good and fine and true in your character. The little heart of you was as big as the dawn itself over the wide hills. This was shown by your spontaneous impulse to rush in and kiss me good night. Nothing else matters tonight, son. I have come to your bed-side in the darkness, and I have knelt there, ashamed!

It is a feeble atonement; I know you would not understand these things if I told them to you during your waking hours. But tomorrow I will be a real daddy! I will chum with you, and suffer when you suffer, and laugh when you laugh. I will bite my tongue when impatient words come. I will keep saying as if it were a ritual: “He is nothing but a boy - a little boy!”

I am afraid I have visualized you as a man. Yet as I see you now, son, crumpled and weary in your cot, I see that you are still a baby. Yesterday you were in your mother’s arms, your head on her shoulder. I have asked too much, too much.”

Instead of condemning people, let’s try to understand them. Let’s try to figure out why they do what they do. That’s a lot more profitable and intriguing than criticism; and it breeds sympathy, tolerance and kindness. “To know all is to forgive all.”

As Dr. Johnson said: “God Himself, sir, does not propose to judge man until the end of his days.”

Why should you and I?


PRINCIPLE 1 - Don’t criticize, condemn or complain.


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Dale Carnegie Home Page


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"You Can Have A Part Of The Multi-Billion Dollar
Self-Improvement Industry..."

How would you like your very own, highly profitable Self-Help Audio/eBook sales website?
If you would like an easy to run, customizable self-improvement web-store, then read on!


INTRODUCING....THE PAN100 POWER AFFILIATE PROGRAM!


The PAN100 Power Affiliate Program is a brand new concept in creative self-help marketing. Forget the common type of affiliate programs where you struggle to earn 25% from sales. With our affiliate program you receive 100% of every sale paid directly into your PayPal account immediately the sale is made! Yes, you read that right. You will receive 100% of every sale made. This is an ideal way to earn a substantial passive income from the Internet with very little cash outlay.

For a very modest cost you can now have your very own, easy to run, highly profitable online self-improvement business. No experience is necessary to run this online business as we provide you with full instructions including tried and tested marketing strategies to ensure your success.

As a member of the PAN100 Power Affiliate Program you are supplied with everything you need to run a successful and profitable Self-Help audio and ebook web-store, including tips on advertising your web-store and attracting visitors to it, and converting these visitors into customers. We can even supply you with targeted traffic at very low cost.

The PAN100 program is being masterminded by Self-Improvement-eBooks.com, who are the world's #1 online publishers and distributors of self-improvement ebooks and have a lot of experience in promoting and marketing these type of products, so as a member you will be receiving practical advice and instruction from a company that knows what they are talking about!


THE PAN100
PURPOSE AND VISION

Most of the books that Self-Improvement-eBooks.com publish and distribute come under the category of "New Thought" philosophy, which advocates a positive mental attitude in order to achieve success in life, and the healing of illness and disease by mental and spiritual means rather than by conventional medicine. They receive many thousands of visitors to their website each week, and have hundreds of people from all around the world sign up for their free "Pathway to Prosperity" email course each day.

The main purpose and grand idea behind the PAN100 Power Affiliate program is to spread these type of New Thought teachings to a far larger worldwide audience via these affiliate websites. There are already many New Thought oriented ebooks and audios featured on the PAN100 web-stores, and as time goes on more and more books teaching New Thought philosopy and spirituality will be added to the web-stores, so that eventually there will be a thousand websites promoting and selling these type of products rather than just one or two. The masterplan therefore is to help heal this planet by teaching people to have a more positive approach to life, and how the thoughts they think today are shaping their tomorrows, an understanding of which which will in time promote better health, prolong life, and lead to greater prosperity and wellbeing for the future generations on this planet.

By taking part in the PAN100 program you will be involved in important, life-changing work in the world. The seeds are now being sown which will in time germinate into a wonderful harvest for the coming generations. The books featured on the PAN100 web-stores deal with all types of human problems: from overcoming shyness and fear to becoming more assertive; from controlling anger and temper to overcoming addictions; from dealing with difficult people to unlocking the genius within; from overcoming negative thinking to utilizing the law of attraction for better health and wealth; from developing better concentration to finding the ideal partner in life; from becoming an effective sales man or woman to becoming a powerful and charismatic public speaker; from gaining self-confidence to expressing one's creativity.

Many of the PAN100 audios and ebooks contain modern interpretations of the type of practical psychology that was originally taught by the New Thought leaders and writers of old such as Ralph Waldo Trine, Thomas Troward, William Walker Atkinson, Orison Swett Marden, James Allen, Wallace Wattles, Christian D. Larson, Ernest Holmes, Robert Collier, Emmet Fox, Florence Scovel Shinn, etc. By introducing readers and listeners to these principles in a modern language and style that they can easily understand it is hoped that these same readers and listeners will eventually become interested in the original source material in the same way that Rhonda Byrne of "The Secret" fame did when she first discovered the wonderful New Thought teachings, and may then go on to spread this knowledge to an ever-widening worldwide audience in a similar way that great people like Elizabeth Towne and Robert Collier dedicated their selves to doing in the past.

Why is it called the PAN100 program? Because we at the Prosperity Affiliates Network are giving our affiliates the opportunity to earn 100% from every sale which is virtually unheard of in affiliate marketing programs upto now, and the reason we are doing this is to provide them with a great incentive to promote their web-stores and thereby help to spread the knowledge contained in these audios and ebooks around the world.


FULLY CUSTOMIZABLE SELF-HELP WEBSITES


PAN100 web-stores are fully customizable, and included in the membership package is webpage creator software, website templates, graphics, etc., etc.; in fact everything you need to create professional-looking web pages yourself in order to add your own additional products, articles, etc., if you wish to give your web-store that personal touch. On the other hand you may not have the time or inclination to create your own web pages at the moment, in which case you can just leave the web-store exactly as it is:




Click here to test-drive a fully functional PAN100 web-store


VERY SIMPLE TO RUN ONLINE BUSINESS

To take part in the PAN100 Power Affiliate program and earn 100% from every sale, all you need is a PayPal account (a Business or Premier account is recommended), which costs nothing at all to open. If you don't already have a PayPal account you can open one right away by clicking here. If for some reason you are unable to open a PayPal account you can still become the owner of a PAN100 web-store, and if you
contact us we will explain to you exactly how.

No more waiting around weeks on end for affiliate pay checks!

PAN100 web-stores come fully stocked with over ninety high quality self-help audio and ebook products, and we add two or three new products each month. The retail value of this inventory is well over $1000, and growing every month.


When a customer makes a purchase from your PAN100 web-store you receive their payment directly into your PayPal account the moment the sale is made. You receive 100% of the sale price minus PayPal's payment processing fee of around 4%. Once they have paid, our automated system provides your customer with their download details immediately and sends them an email with their download information also. At the same time, PayPal email you, the web-store owner, with notification that the sale has been made and provide you with details of what was purchased together with the customer's contact details.


There really is nothing at all to running this online business as everything is done for you automatically. Your web-store comes fully stocked with quality audio books and ebooks. We digitally deliver all the products to your customers ourselves. We even provide after sales support for your customers.
All you need to do is advertise your web-store and wait for the orders to come rolling in! Once money starts to accumulate in your PayPal account you can either transfer it to your bank account or PayPal can send you a check on request, or you can apply for a PayPal Visa/Mastercard debit card and make purchases virtually anywhere in the world using it.


ADDITIONAL AFFILIATE REVENUE

Whenever a customer purchases a product from your web-store they will also be presented with a One-Time-Offer (OTO) to purchase an additional package of self-improvement ebooks for $29 or $39. If they decide to purchase the OTO bundle you will receive the proceeds from every other sale of it (each alternate sale) directly into your PayPal account also. Likewise, in the right-hand menu column of each page of your web-store you will see there is a "Special Offers" section, and you will receive 50 percent of the proceeds from the purchase of these products also. As time goes on we will be adding more products to this Special Offers section. This will be a great source of additional affiliate revenue for you, as the Special Offer products are all best sellers!


MEMBERS-ONLY AREA WITH VALUABLE CONTENT

Once you have enrolled into the program you will be given unlimited access to the PAN100 members' area where you will find over 1000 professionally written self-help articles as well as many audios similar to those featured on the demo site above which you can use any way you like. You can compile these articles into individual ebooks and offer them as free downloads to visitors of your web-store if you wish, and we will supply you with the PDF creator software needed to enable you to achieve this very easily. In the members' area you will also have access to a large range of tutorials including video tutorials to help you get started, plus lots of downloadable software, ebooks, etc., many of which come with full resale rights and ready-made sales web pages. You will also find tips on advertising your web-store and attracting visitors to it. We plan in the future to build a large online community of PAN100 web-store owners, and provide them with the opportunity to discuss all matters pertaining to the PAN100 program and the promotion of New Thought ideas generally via a member's forum.



LOW STARTUP COSTS AND MEMBERSHIP FEE

Membership to the PAN100 Power Affiliate program normally costs $47 per month which includes domain rental, website hosting (with 10 gigabytes of file storage/300 gigabytes of monthly bandwidth), maintenance and support, plus unlimited access to a members' area featuring hundreds of dollars' worth of additional resellable ebooks and software products, many of which include ready-made sales web pages, plus a huge array of other valuable resources including over 1000 self-help articles and mp3's that you can use in any way you wish. The membership fee automatically entitles you to receive 100% of the sale proceeds from the products listed on your web-store with no need to purchase anything at all in addition. There is also a one-time $20 setup fee payable when you first enroll.

For a limited time, however, we are giving new members the opportunity to save $14 per month by paying annually instead of monthly. We are also waiving the $20 setup fee for annual subscribers, which amounts to a $188 saving in your first year of membership alone compared to the normal monthly membership rate, then a further $168 yearly saving after that. You will find full details of this special offer further down this page.


THE BOOMING SELF-HELP INDUSTRY

As you probably already know, the self-improvement industry is one of the most rapidly growing of all, you've only got to visit your local book store to see that for yourself, and this is your golden opportunity to have a part of this multi billion dollar industry without breaking the bank.
Where else in the world could you purchase an easy to run store fully stocked with popular, readily saleable products that can be sold over and over again for a total investment of as little as $33 per month?  We think that the earning potential of this new online business opportunity speaks for itself.

As you can see from the
demo web-store
, most of the ebooks listed in the main part of the catalogue sell for $7.95, and the audio/ebook packages sell for $17.95. By selling just one or two products per week you not only will cover your monthly membership cost but will already be making a healthy profit on top! With the right amount of advertising and a little effort there is no reason why you should not be able to sell ten or more products every day and earn a considerable full-time or part-time income with this unique online business opportunity.


FREE PRODUCTS FOR YOUR OWN PERSONAL USE

As a PAN100 Power Affiliate you will automatically receive download links to all new product additions that we make to your web-store
(2-3 each month). These are for your own personal use and enjoyment.* If you would like to purchase other products from your web-store you can do so at discounted wholesale prices, and you will be given details of how to do that after you join.

Click here for another example of a fully operational demo web-store. This web-store is identical to the one that you could soon be owning! In the left-hand column of the web-store you will notice that there are presently a series of articles with audio. This area of the website is fully customizable, as is the main header graphic, introductory text, footer text, and background image of the web-store. You can also add products of your own to the main part of your web-store, above those currently shown in the catalogue, and can take part in the Google AdSense program if you wish to and generate additional income from your web-store - Every time someone clicks on one of the Google ads you will get paid! You can even change the Home Page entirely to a webpage of your own creating if you wish - You will be in full control of your website!


QUALITY WEBSITE TRAFFIC PROVIDED


No new business website survives for long without a constant stream of visitors to it, no matter how wonderful the products or services offered may be. Once your web-store is up and running you will be able to purchase quality targeted traffic from us at some of the lowest prices in the industry. We have partnered with one of the longest established advertising network providers of expired domain targeted website traffic in the world. For a cost as low as $3.50 per 1,000 unique visitors you can instantly generate reliable amounts of traffic to your web-store which will enable you to build a valuable emailing list by capturing your visitors' names and email addresses, increase sales, establish new customers, generate leads, and create general awareness of your new web-store.

Seventeen good reasons why you should become a PAN100 Power Affiliate today:

This is a very simple to run online business opportunity. Absolutely no previous experience at all is necessary.
We will provide you with everything you could possibly need to ensure the success of your online business.
PAN100 web-stores are fully customizable. You can add your own webpages and additional products with ease.
As a member you can access a members' area featuring 100's of dollars worth of additional resellable products.
You will also have access to 1000s of self-help articles + mp3's which can be used to enhance your web-store.
You will have a massive 10 gigs of online webspace where you can safely store all your mp3's, photos, etc.
You will receive prompt, friendly, efficient support from our experienced support team whenever you need it.
Startup costs are low. For as little as $33 per month you can become the owner of a fully-stocked web-store.
As a member you will receive complementary copies of all new product releases for your own personal use.*
Whilst your web-store inventory will increase every passing month, your membership fee will never increase.
You will receive 100% of the proceeds from the sale of products that customers purchase from your web-store.
No special merchant account is needed to be able to accept credit cards. All you need is a free PayPal account.
Purchased products are automatically delivered to your customer digitally once they have paid you for them.
You will receive contact details of all your customers which will enable you to build a valuable e-mailing list.
You will be able to offer your customers free downloads to encourage them to keep returning to your web-store.
You will gain the personal satisfaction of knowing that your online business is helping a lot of other people.
Membership is being strictly limited to 1000 members. If you delay you may miss out on this unique opportunity.

*This applies to all member's with a monthly or annual PayPal subscription that enables them to receive 100% sale proceeds from their web-store.
  Note: These products are for member's personal use only. The copying, selling or giving away of these complementary products is not allowed.

GETTING STARTED

First, you need to choose a domain name (web address) for your new web-store from the list of great domain names below. You can choose between two top-level domain name types - .com and .info - both of which are perfectly suited for informational type websites such as these. As one would expect, the choice of good available domain names ending with .com is much less than those with .info as many millions of .com domain names have been taken by people already over the years. One excellent way to broaden the available choice of .com domain names is to begin the name with www- so that rather than typing in www. you would type www- instead. As the vast majority of you web-store visitors will be clicking on a link in order to visit your web-store rather than manually keying in the website address in their web browser, it really makes little difference whether your domain name begins with www. or www- or has neither of these prefixes in front of the name itself.


We have provided a broad selection of suitable domain names below for you to choose from, many of which will be ideally suited to those members wishing to adopt a specific theme for their web-store. A domain name like www.freeselfhelpadvice.info, for instance, would be a great choice for attracting visitors to your web-store via newspaper or magazine small ads as would www.onlineselfimprovement.info. In fact, domain names ending with .info like these are the perfect choice for including in adverts of all kinds as those that read them are much less likely to think you are just trying to sell them stuff. It is always an excellent practice to offer your site visitors something free to read or listen to or to download in return for visiting your web-store, as people are much more likely to make a purchase once they have received a free sample of what you have to offer.

The domain names below are all already registered by us and ready for use, and if you choose one of these we will be able to have your new web-store up and running within a couple days. If you are unable to find a suitable domain name for your web-store listed below, you can choose one using the domain search engine link at the bottom of the list instead. Note: If you choose a domain name other than one listed below you will need to wait one to two weeks longer before your web-store is activated. If you prefer, you can register your own domain name elsewhere and use that for your web-store instead. If you decide to do that you should enroll into the program using the link below the list of domain names or click here to enroll.

Once you have chosen one you like from the list below, click on the domain name and you will be redirected to PayPal where you will be required to pay $67 for your first months' PAN100 membership which includes a $20 one-time setup fee. You can pay this directly from your PayPal balance if you have sufficient funds available, or by debit or credit card if you prefer. Once your PayPal subscription has been created and the payment processed you will receive an email from us with a temporary password giving you immediate access to the PAN100 members' area. You will receive your web-store username and password with details of how to use your new web-store approximately 48 hours later once it has been set up.

Membership is available to the first 1000 people that enroll only!

We are limiting the number of PAN100 web-stores to 1000 in total. This is a strict limit we are imposing in order to protect the interests of the web-store owners. Once we have 1000 active members, the doors will be shut, and no one else will be able to join even at ten times the current membership cost.

This is not any type of sales hype that we're giving you here, it is a fact and a truth, so if you really want one of these online stores then it is important that you act now and enroll right away before it is too late.

This offer is limited to one web-store per person, in order to give everyone a fair chance. It is okay for other family members to purchase a web-store also, but we are limiting this offer to a maximum of three web-stores per household.

Bear in mind also that there is no long-term commitment or obligation of any kind on your part by becoming a member, and that your monthly or annual membership fee will never be increased once you are a member. You are free to cancel your membership at any time, and you will have nothing more to pay. Furthermore, there are no complex, difficult to read and understand terms and conditions to agree to before joining. Our terms of service are in easy to understand, plain english and can be found at the foot of this webpage.

As stated above, the regular cost of becoming a PAN100 Power Affiliate is $47 per month, plus there is a one-time setup fee of $20, however, if you act right away you can take advantage of the following limited-time reduced price offer:


Special Reduced Price Offer

Pay for your membership annually instead of monthly and save $14 per month! Instead of paying the normal monthly membership fee of $47 you can pay $396 annually instead, which works out at $33 per month.

We will even waive the $20 setup fee. That's a total saving of $188 in your first year of membership compared to the normal monthly rate!

Plus, as a valuable added bonus, you can choose any ten products listed on your web-store (except those in the Special Offers section) upto the value of $180 in total for your own personal use and enjoyment completely free of charge! You will also still receive the new product releases each month at no extra cost.


Click here now to take advantage of this great reduced price offer.

Note: This reduced rate annual subscription offer is available to the first 100 people who apply only. Once that figure has been reached this special offer will be withdrawn, so don't delay - enroll right away to aviod disappointment.

 
We have a limited number of these fully automated self-help web-stores still available for sale on a first come first served basis for only $47 per month or $396 per year which includes hosting, support, and unlimited access to the PAN100 members-only area featuring hundreds of dollars worth of digital downloads including ebooks, audios, and software products. These web-stores are selling fast though and will soon all be gone, so if you would like one you should act now as you are unlikely to get an opportunity like this again. Enroll Now - You won't be disappointed!





There are a great many affiliate programs out there, thousands in fact, and quite a large number in the self-help, self-improvement, personal development niche, and some of these offer good commission rates just for advertising their product or service without the need to purchase or spend anything at all yourself, but the main problem with most of these type of affiliate programs it that whilst you may be able to earn a reasonable amount of money from them to begin with, eventually the sales begin to dwindle and in time virtually dry up all together due to lack of variety and over exposure.

You may be able to sell someone else's personal transformation course to people for $99 and earn $50 yourself for doing so for a while, but how many of these people are likely to come back and purchase more products from you? What else do you have to offer them even? This is what makes the PAN100 Power Affiliate program so unique and different to any other. Right away you will have a product range of 90+ self-help audios and ebooks to offer people that are realistically priced and easy to sell. Nearly all the products come with a bonus ebook making them superb value for money, and new products are added automatically to your web-store each and every month, so your customers are likely to keep returning and making further purchases indefinitely once they experience the true value of what you are offering. They are also likely to send their friends and loved ones to your web-store knowing that you have products available that will inspire them and help them overcome just about any human difficulty.

Our money-back guarantee is a genuine one. If you can find a single affiliate or reseller program in the self-improvement, personal development niche that has longterm earning potential even approaching this one (which as you know offers you 100% commission on every sale), and that has a constantly updated product range like this one, and that offers affiliates a fully customizable sales website of their own, then please tell us about it and we will be more than happy to return every cent that you have paid us and give you free lifetime membership on top if what you are telling us about turns out to be true.

Perhaps sometime in the future we will need to withdraw this money-back guarantee due to others duplicating our idea, but for the time being we are confident that you will not find another affiliate or reseller program anywhere on the Internet offering anything remotely similar to what this one offers, so for the time being this guarantee stands firm!

If you have any questions or concerns, please use the contact form link at the foot of this webpage, where you will also find our privacy policy and terms of service.

All online subscription payments are through PayPal who are the largest and one of the most trusted and secure online payment processors in the world today, so you can enroll into this program with confidence in the knowledge that if we fail to supply you with what you have paid for you can complain to PayPal and ask for a refund.



VERY IMPORTANT - DO NOT MISS THIS STEP OR YOU MAY NOT RECEIVE OUR EMAILS!

To ensure that you receive all our emails, please add the following email address to your "whitelist" or your list of email contacts: support@pan100.net -  DO IT NOW WHILE IT'S FRESH IN YOUR MIND TO AVOID GETTING UPSET LATER!

We look forward to seeing you the other side of the enrollment process!...


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