David J. Schwartz
World Renowned Authority on Motivation
David Joseph Schwartz, Jr. (March 23, 1927 – December 6, 1987) was an American motivational writer and coach, best known for authoring The Magic of Thinking Big in 1959. He was a professor of marketing, chairman of the department, and Chair of Consumer Finance at Georgia State University.
Millions of people throughout the world have improved their lives by reading books by Dr. David J. Schwartz, long regarded as one of the foremost experts on motivation, whose teachings will help you sell better, manage better, earn more money, and -- most important of all -- find greater happiness and peace of mind.
In the course of researching his books Schwartz spoke to many people who had reached the top in their field. Instead of getting detailed responses, Schwartz was told that the key factor in personal success was simply the desire for it. Rather than being 'too many Chiefs and not enough Indians', the opposite is true. Some people choose to lead, others to follow. Success is not primarily a matter of circumstances or native talent or even intelligence - it is a choice.