A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling
is for anyone whose job it is to sell. Whether you are selling houses
or mutual funds, advertisements or ideas—or anything else—this book is
for you.
When Frank Bettger was twenty-nine he was a
failed insurance salesman. By the time he was forty he owned a country
estate and could have retired. What are the selling secrets that turned
Bettger’s life around from defeat to unparalleled success and fame as
one of the highest paid salesmen in America?
The answer is inside How I Raised Myself from Failure to Success in Selling.
Bettger reveals his personal experiences and explains the foolproof
principles that he developed and perfected. He shares instructive
anecdotes and step-by-step guidelines on how to develop the style,
spirit, and presence of a winning salesperson. No matter what you sell,
you will be more efficient and profitable—and more valuable to your
company—when you apply Bettger’s keen insights on:
• The power of enthusiasm
• How to conquer fear
• The key word for turning a skeptical client into an enthusiastic buyer
• The quickest way to win confidence
• Seven golden rules for closing a sale