Émile Coué
Father of Applied Conditioning by Autosuggestion
Émile Coué (born in Troyes, France, 26 February 1857 of old noble Breton stock; died 2 July 1926 in Nancy, France) was a French psychologist and pharmacist who introduced a method of psychotherapy, healing, and self-improvement, based on autosuggestion or self-hypnosis. He has been called the Father of Applied Conditioning. He is remembered for his formula for curing by optimistic autosuggestion. His teaching achieved a vogue in England and the United States in the 1920s.
Most of us are familiar with the quote by Émile Coué, "Every day, in every way, I am getting better and better."
Few people are aware that he was also a pharmacist and a pioneer in hypnosis. He believed in "autosuggestion" (self-hypnosis). He noticed that remedies given with positive autosuggestion worked better than the remedies alone. He also was known to state that each person had the solution to their own problem; "You have in yourself the instrument of your cure."
Coué often worked with patients to build what we would call today, their self-image or self-esteem. He did this by utilizing his "Law of Concentrated Attention." The Law of Concentrated Attention states that whenever attention is concentrated on an idea over and over again, it spontaneously tends to realize itself. That's where "every day..." came in.
Much of the modern brief therapy and solution focused therapy share parts of this philosophy.
My Method eBook by Emile Coué
Book Contents: The Reality of Auto-Suggestion; The Role of the Imagination; Auto-Suggestion in Pract..
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Self Mastery Through Conscious Autosuggestion eBook by Emile Coué
We possess within us a force of incalculable power, which, when we handle it unconsciously is often ..
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The Practice of Autosuggestion eBook by C. Harry Brooks & Emile Coué
The lives of many men and women are robbed of their true value by twists and flaws of character and ..
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